Wrap it up

Branding and Packaging

Your brand is the single most important investment you can make in your business.

From logo design to full-scale-top-to-bottom branding and product packaging.

Packaging

Logos

The Full Monty

Rebranding of DirectAlert: From fear to freedom

Well for starters, how about a product that nobody really wants? Let’s face it, admitting your need a personal emergency response system is, for most people, admitting you are getting old. Media Mercantile paired up with Ensemble Media to give DirectAlert a new look, feel and message.

Combine that immense challenge with areally small budget compared to their multi-national competitor Phillips, we had our work cut out for us!

Complete logo, rebranding, packaging and website for Direct Alert, a nation-wide personal emergency solutions provider. In collaboration with Ensemble Media, this rebrand took Direct Alert’s image from “fear-based” and stark bold colours to a “life-style” solution-based service. The logo was modernized and the brand colours were shifted to a calming, open and fresh palette.

In addition to the branding and website design. The project also included several nationally broadcasted commercials.

The client has reported a marked increase in sales after the rebrand with a ROI that blows their competitors out of the water!

I have worked with Meredith on several projects. She is creative, collaborative, and customer service oriented. She is a true asset. Working with Meredith has been positive in every way. I highly recommend her services and can absolutely promise a successful experience

Cynthia BarnettAuthor of I'm not Done Yet

On a 5-start scale she gets a 6! Meredith is a creative collaborator with the vision, ever-growing skillset and unwavering commitment to see a project through from idea to deliverable. She is indispensable and will likely become so for anyone who makes the wise choice to work with her.

Julian HaberAuthor of Gigonomics: A Field Guide for Freelancers

Meredith is the perfect storm of artistic ability. I have called upon her graphical abilities many times myself and highly recommend her to others!

Eric BloomAuthor of Office Influence

"The hard part about working with Meredith Lindsay was deciding which of her three brilliant designs we liked best. I was impressed with her speed in getting back to us with three wow-worthy images and her cheerful patience in making requested changes. I have worked with other graphic artists in the past and she is definitely the most talented and easiest to work with."

Sandra Arnau-DewarAuthor of Desperately Seeking Novelty

Meredith Lindsay is an amazing graphic artist and designer. She is intuitive, insightful and generous with her time and attention. As a new author, Meredith helped me navigate the areas involved in the creation and unfolding of not only the cover design but taking things to the next step. I appreciate her heart-felt interactions, sense of humor, patience to support.

Diane Albano Ed.DAuthor of The Art of Being Nice

Meredith has the patience of a pre-school teacher as she shepherds authors through the process of making their book look as good as it reads. She is a master of design and her services are a high value on budget investment for small business owners who want a professional and memorable image.

Jane MaulucciAuthor of You Can Make a Living at That?